Sungai Lembing is a town about 45km west from Kuantan, hidden in a hilly rainforest region towards the mainland and accessible by road. Once a prosperous tin mining center during the colonial era, Sungai Lembing decayed over time as prices dropped, until eventually all mining activities ceased in 1986. Today, economic development has seen a resurgence in the form of tourism.
The town has become a popular holiday getaway for its nature and cultural attractions, including the famous 'Rainbow' waterfall, sunrise viewpoint at Bukit Panorama, underground tin mines, historical museum, crystal house and noodle-making factory. Budget and boutique hotels have sprouted over the landscape to meet this demand.